Let’s say it out loud: social media is dead.
No, not the way you might think, and it’s not going away anytime (too) soon but you don’t have to be an industry expert to realize that it’s changed from what it was and reached peak saturation across most of the major platforms. And I’m not just talking about this impacting individual users’ experiences, but for business users as well.
Your average user will complain that the platform – take your pick – is nothing but ads now when they remember seeing more content from their friends and other connections previously.
While simultaneously business users – especially on Facebook, Instagram, and YouTube – are puzzled at why their marketing dollars aren’t getting the results they once did, regardless of the content they’re creating.
It’s all pay to play and the users are paying the tax.
Because of the drop in the quality of user experience, as well as censorship and owner politics, there’s been a rise in new up and coming platforms like Bluesky that promise something new.
While these new platforms have found a varied measure of success, despite some innovative features, they’ve proven to be little more than echo chambers for users who are accustomed to higher volumes of content to consume.
Don’t Call It a Comeback, Baby…
In consideration of these things, and with the ease at which even people without tech savvy can create a basic website it’s no wonder that personal blogs, mini business sites, and digital storefronts have begun to pop up more and more.
Don’t Delete Your Facebook (yet)
The instability of social media, along with censorship controls, and unpredictable changes to “pay to be seen” algorithms should be a strong signal for the return to digital presence ownership. Your website is the most powerful online resource you possess.
A website that you own, that you can control and change, has always been key to online success, and as the landscape of how business is done online continues to change it is vital to establishing yourself as a resource to the audiences you serve.
In the meantime, a website (no matter how good) isn’t enough by itself, and it never has been! There is no one silver bullet fix-all push button thing to make online success just happen – but the next closest thing is working with PICKWICK.
I’m here to help!
You don’t have to struggle with figuring out social media or web design anymore! I am experienced in many industries and systems. Whether you are just starting out and don’t know where to begin, or a long time business owner who doesn’t have the time to handle marketing while running the show, I hope you will get in touch with your ideas so that we can make them happen!
Tag: idaho marketing
Why You Need to Update Your Site
My website looks good, isn’t that enough?! No.
A good looking car with no engine doesn’t go anywhere. Your website is the same way and the engine that runs it needs to be maintained.
Ask yourself, when is the last time anything lasted forever? When was the last time something ran perpetually without any maintenance or assistance? The answer is of course never, because that’s not how the laws of thermodynamics work. All things, no matter how well built or efficient, must be taken care of from time to time to make sure they continue to run the way they should.
Your website is no different!
Imagine if you bought a car back in 2008 and never changed the oil, never tuned it up, never got new tires and just drove and drove. How long do you think that car would last? A year? Maybe two? It might look good on the outside but it’s not going anywhere.
And yet there are so many business owners who get a website, think that’s the end of the road, and then wonder why they got left behind on the side of the information superhighway!
Don’t let it happen to YOU!
While technical updates to your site may seem like something no one ever sees, making sure the engine that pumps the lifeblood of your business is running right is crucial to seeing online success! Even if your site is technically still “running” (hey, she ain’t much to look at but she got it where it counts, right?!) that doesn’t mean it’s running RIGHT.
It’s not just about looking better!
What might begin as simple technical errors can quickly turn into data corruption, and leaving your website software out of date can leave you wide open to hacker attacks. Sites that use old software are not only more vulnerable to attack but they often run slower which will cost you customers even if your site hasn’t been compromised. Having the engine of your website purring like a kitten is the way to drive customers where you want them!
Fact is, these days business is done online. If you’re not online you’re not in business!
Thankfully PICKWICK is here to help! Offering web design, social media management, search engine optimization, and more. Pickwick provides all of the digital services you need to get online, stay online, and find success. Get in touch today to find out how Pickwick can help you!