Tag: boise marketing

Why Isn’t My Business Doing Better Online?!

Posted on by HINSEL

Why isn’t my business doing better online? I pay good money to someone to do my marketing!
…or maybe you don’t and you’re going it alone. Either way, this hard to swallow pill might help.

First, marketing is not SALES. If you want SALES hire a SALESPERSON.

Marketing doesn’t sell anything. Bet I stopped some social media gurus hearts with that statement…so let me say it again: Marketing doesn’t SELL anything.

Marketing makes, and keeps, you visible enough – by making that face look goooooood – so that when customers are ready to buy they think of you FIRST. Now, this plays out a little differently if you sell actual physical product in a brick and mortar, but doubly so if you provide a service, higher dollar, or specialty item set, but nonetheless…

Marketing Matters!

Marketing puts lines in the water – and if you don’t have any hooks getting wet you won’t ever catch anything. Beyond those lines in the water, it should be used as a way to educate your audience of potential customers as well as current clients – establishing YOU as the source for reputable, and quality information.

The Information is the Hook, the Entertainment is the Lure

Social media provides a chance to build the face of your company through showing your self. and if you’re not doing that, if you’re just posting ‘buy my shit’ all the time, you’re missing out on the biggest potential sales magnet that social media offers – Y O U!!!

Make those silly posts. most importantly show yourself DOING the thing – whatever it is you do as a business that makes you unique, or you as a person interesting to your audience. might be silly dances in your carpenter belt, might be showing how you weave the scarves you sell – show you, doing the thing!

What Else Can You Do For Your Business?

One thing is for sure: marketing LESS isn’t going to bring in MORE customers. Budgets are tight, income likely is too and even if you’re working with a social media professional you may feel like you’re out of options, but there is always hope.

There are any number of reasons your business isn’t seeing more success online, and one of those reasons may be that you’re only looking at progress as number of sales without understanding the symptoms – a mindset which, in a down economy, can really make you question why you’re even IN business anymore. It might be time to schedule a consultation with me to take a look at the bigger picture outside the box.

But Isn’t Selling the Whole Point?!

Yes, but no.
You see like the old quote says “A sailor isn’t always sailing, repair your ship.”. You can’t always be SELLING. If you want to see those wider oceans of success you’ve got to set your eyes on the horizon YES but you also have to make sure your ship will get you there. You can’t unfurl those big SALES without a mast to hang them on.

That’s where the work begins. That’s where if you’re not already active in your social media for business – you should be. And if you don’t have someone helping you make that a success – I can help.

The first step is to see where you even are on your journey towards your goals. It’s important to look at where your business is now in order to get it to where you want it to be. Many business owners, especially if they have a social media person, just set it and forget it until it’s too late to realize their visibility has been slipping for months – despite their ongoing efforts.

That’s why I start with digital health analysis that takes a comprehensive look at your online activities and provides suggestions for progress. From there we can develop a plan that works for YOU.

So, if you’re wanting more sales N-O-W ( which does NOT happen overnight no matter how much marketing you do or how much $ you throw at your marketing ) – go hire a salesperson! If you’re looking to build your brand into a digital presence that works for you in more ways than one; that speaks to your audience instead of just sticks another ad in front of their face – TALK TO PICKWICK!

3 Social Media Tips for Small Business Owners

Posted on by HINSEL

Today’s small business owner is really feeling the pinch!
Between rising supply costs, tariffs, and inflation people are holding tighter to their hard earned dollars – and everyone is feeling it. A lot of business owners know they need to be doing more to bring in customers but don’t know what to do, and can’t necessarily afford hiring a full time social media manager. Left feeling like they have little choice, they brave it on their own…

I’ve seen everyone from real estate agents to window cleaners and so many more take on the task of marketing their services online only to find out one thing: Marketing Your Business Is a FULL TIME JOB!

And why shouldn’t it be?! Your digital presence is your best employee – it’s online and working 24/7 to represent your brand as a reputable and quality provider! BUT! That doesn’t mean you have 40 hours a week to dedicate to making it happen.

To help, I’ve put together these 3 quick tips that almost any small business owner can use to boost their business on social media. Let’s go!

It Works – If You Work It
First and foremost, if you’re not USING social media don’t expect to get anything out of it. That means more than just having a page on some of the major platforms, you need to be creating something there. If for no other reason than to let potential customers know you’re still open!

So, post regularly. At least 3 times per week; preferably with an eye-catching image or better yet a video that let’s people know not only what you do but a little about who you ARE.

It’s Social Media, So BE Social
That means post something more than just your sales pitch! People are advertised to every moment of their day – they don’t login to see more of it, they just scroll. Chances are you are not the only provider of your kind and customers have their choice of companies to choose from; so by letting them see your personality you increase your chances of standing out above the noise.

But Don’t Stop There…
Be even more social online! That’s right. Make sure you’re spending some time every day logged in as your business and interacting with other local businesses and profiles. Be active in online groups, and comment on posts as your business. Always be sure to reply to every follower comment, even if it’s just to say thank you. Every time you do these small things they help add up to larger results towards building your visibility.

Number Three
Is it going to be something lame like “hire a professional social media manager with two decades of proven experience”?

…Well, duuuuuuh!
Fact is, there are more ins and outs and tips (like what time of day to post! Hashtags! And more!) than I can put in one post. But if you’re not ready to sign on yet, the best step from here is to schedule a consultation, download my free social media success guide, or even get your own site health scan to see where you can make improvements on your own. If you’re the more direct type, contact PICKWICK directly to get the ball rolling right away!

But in all seriousness…
Before you even click any of those buttons. As your trusted digital advisor I’ll give you the REAL third tip: spend money on your digital presence. Far too many small businesses STAY SMALL because they think it’s too expensive to invest in paid advertising on social media in addition to paying a social media content creator…and well, that’s fine.


We’re as big as we think we are; that’s why I encourage even the smallest business that’s actually looking to grow their business online to not be afraid to pay to play. There are more businesses online and competing than ever before!

When your audience is targeted properly, having even a moderate monthly advertising budget can help make sure that the posts you’re making are getting more eyes on them. It’s not a part of the online marketing business that I like, it’s just how it works; regardless social media marketing remains one of the most cost effective ways to get your message seen.

As a small business owner you CAN still start out online and even do well for yourself if you make it your focus using many of the tips I provide, but it IS a full time job to see real results. If you’re ready for help or have any questions please get in touch!

AI IS KILLING THE DESIGN WORLD

Posted on by HINSEL

AI has already started to ruin the stock image world.
It may even be trying to steal your dog and your husband as we speak. *I* heard that it’s already taken jobs away from real live humans right here in own our small town. Ok well, maybe it’s not flipping your burgers quite yet but it is already making waves in the design pool…

One small sign is in the stock image inventories…
You see, many designers rely on stock images to produce their marketing content and branding collateral for their clients. These range from graphics needed for mockups, to actual marketing images for ads, as well as icon designs for user interfaces, and they need to be of a certain quality if you want your designs to look professional.

But whether it be through sites like iStock or Pixabay, if you’ve used any of these sites over the last year you’ve likely already seen a noticeable shift in the images you’ll find there. The search results are literally awash with illustrated style, smooth edged – and don’t get me wrong quite eye-catching – images that are not photo stock at all.

At best it makes it even harder to sift through thousands of potential images when you’re already limited on time. At worst it could already be the first signs of AI replacing human talent behind the lens and in front of the screen.

Dammit! I wanted the robots to take care of the jobs I don’t want to do, not take away the creative tasks I work to find time for myself!

A lot of people in the design world are upset about AI, and justly so in their own right. …But we can’t put the genie back in the bottle. Best to make friends with it; learn to recognize it and use it as the potential gift that it could be. It’s already become the “hot new feature” on design sites like Canva, where it’s touted as being practically magic!

Should You Be Worried?
Yes. The robits are comin’ to take yer jobs!

But also no. At least that is, not quite yet. While AI is learning fast – and faster every day – it still largely requires some human input to be directed towards a focused goal or result. A loose cannon is still a freaking cannon! If you can learn to aim it, it can serve your purpose. If you don’t, well…yeah, be worried.

online business success


In case you are worried about supporting AI in your stock images there are a few things that can work to spot them, for now:

Overly smooth illustrated style. If it looks like video game concept art but it’s supposed to be an image of home appliance repair, that could be AI generated.

Odd hands. Look closely at the hands and fingers if there are people in the image. AI currently can still have trouble rendering hand and fingers correctly, so unless it’s been post-editing (good job human!) the digits can be a good way to tell.

Background “things”. You ever drink too much nyquil with your coffee? Yeah. Look at the background, man. At this time, AI will sometimes generate strange digital artifacts in the backgrounds of images. Swirls, eyes, too much lens flare – those kind of things in the background could indicate it’s been rendered by AI.

For now at least the best recommendation I can give is pay attention! Even if you’re adamantly against AI altogether, or just as a creative tool, it’s important to be aware of what changes it is bringing as it is the state of the design industry itself. If you’re not opposed to it, and what it could represent, start learning – and fast! There are definite benefits to having a helpful genie in your pocket, even if you’re already a highly skilled wizard.

If you’re looking to work with a wizard of the web, a digital docent to educate you on the mysterious ways of social media or SEO, Pickwick is more than qualified to help! Get in touch to share with me your visions of success so that we can work together to make them happen.

NO! Your Facebook Page Hasn’t Been Disabled!

Posted on by HINSEL

If you admin a page on Facebook these days chances are you’ve recently received a message seemingly from the system telling you that your page has violated a copyright, or other terms of service and is due to be deleted, or have its ability to post removed.

In most cases, these are patently false.

Not only should you disregard them but by all means report the accounts that send them and the message itself. It’s hard to believe that a platform with the amount of resources that Facebook has available to it that they are unable to regulate these kinds of clearly fraudulent messages and accounts.

The accounts that send these messages are if nothing else damaging the reputability of Facebook itself in the fact that they can’t even protect the validity of their own identity – so how then should we trust them with the details of ours?

Now imagine being a social media manager. One who manages dozens of pages for a variety of businesses… Not only do you get theses messages every day, you get multiples of them every day, and have to meditate them in the client inbox – and often when they understandable receive a disturbing message about their Facebook business page!

These messages can seem very real! They can be frightening, after all you’ve likely invested a lot of time, if not a lot of money in developing your social media presence on Facebook.

I bring items like this to the forefront of the attention of the online community in order to help business owners be aware of potential threats as well as how to avoid them. The scammers and spammers are getting smarter every day! It’s hard enough work to run your business online without knowing how to handle these sort of things.

Don’t Panic! PICKWICK is here to help!
I provide online consulting when you have questions, and have well developed skills ,like web design and social media management, that will prove invaluable if troubles arise that you aren’t able to handle on your own. I strive to take the fear out of technology for business owners and hope that you won’t hesitate to get in touch – even if you just have questions! I’m always happy to talk shop!

Why You Need to Update Your Site

Posted on by HINSEL

My website looks good, isn’t that enough?! No.

A good looking car with no engine doesn’t go anywhere. Your website is the same way and the engine that runs it needs to be maintained.

Ask yourself, when is the last time anything lasted forever? When was the last time something ran perpetually without any maintenance or assistance? The answer is of course never, because that’s not how the laws of thermodynamics work. All things, no matter how well built or efficient, must be taken care of from time to time to make sure they continue to run the way they should.

Your website is no different!

Imagine if you bought a car back in 2008 and never changed the oil, never tuned it up, never got new tires and just drove and drove. How long do you think that car would last? A year? Maybe two? It might look good on the outside but it’s not going anywhere.

And yet there are so many business owners who get a website, think that’s the end of the road, and then wonder why they got left behind on the side of the information superhighway!

Don’t let it happen to YOU!

While technical updates to your site may seem like something no one ever sees, making sure the engine that pumps the lifeblood of your business is running right is crucial to seeing online success! Even if your site is technically still “running” (hey, she ain’t much to look at but she got it where it counts, right?!) that doesn’t mean it’s running RIGHT.

It’s not just about looking better!
What might begin as simple technical errors can quickly turn into data corruption, and leaving your website software out of date can leave you wide open to hacker attacks. Sites that use old software are not only more vulnerable to attack but they often run slower which will cost you customers even if your site hasn’t been compromised. Having the engine of your website purring like a kitten is the way to drive customers where you want them!

Fact is, these days business is done online. If you’re not online you’re not in business!


Thankfully PICKWICK is here to help! Offering web design, social media management, search engine optimization, and more. Pickwick provides all of the digital services you need to get online, stay online, and find success. Get in touch today to find out how Pickwick can help you!