My website looks good, isn’t that enough?! No.
A good looking car with no engine doesn’t go anywhere. Your website is the same way and the engine that runs it needs to be maintained.
Ask yourself, when is the last time anything lasted forever? When was the last time something ran perpetually without any maintenance or assistance? The answer is of course never, because that’s not how the laws of thermodynamics work. All things, no matter how well built or efficient, must be taken care of from time to time to make sure they continue to run the way they should.
Your website is no different!
Imagine if you bought a car back in 2008 and never changed the oil, never tuned it up, never got new tires and just drove and drove. How long do you think that car would last? A year? Maybe two? It might look good on the outside but it’s not going anywhere.
And yet there are so many business owners who get a website, think that’s the end of the road, and then wonder why they got left behind on the side of the information superhighway!
Don’t let it happen to YOU!
While technical updates to your site may seem like something no one ever sees, making sure the engine that pumps the lifeblood of your business is running right is crucial to seeing online success! Even if your site is technically still “running” (hey, she ain’t much to look at but she got it where it counts, right?!) that doesn’t mean it’s running RIGHT.
It’s not just about looking better!
What might begin as simple technical errors can quickly turn into data corruption, and leaving your website software out of date can leave you wide open to hacker attacks. Sites that use old software are not only more vulnerable to attack but they often run slower which will cost you customers even if your site hasn’t been compromised. Having the engine of your website purring like a kitten is the way to drive customers where you want them!
Fact is, these days business is done online. If you’re not online you’re not in business!
Thankfully PICKWICK is here to help! Offering web design, social media management, search engine optimization, and more. Pickwick provides all of the digital services you need to get online, stay online, and find success. Get in touch today to find out how Pickwick can help you!