Tag: facebook business help

Why a Website is Only Part of the Plan

Posted on by HINSEL

A lot of business owners struggle with figuring out exactly why they aren’t getting better visibility online…they seem to have all the pieces, but something isn’t working…

Your online presence should run like a finely tuned engine; that means all the moving parts have to work together, with timing and in harmonious conjunction with each others purpose, in order to get the most efficient results.

The content you create, hopefully frequently, doesn’t do the most good just sitting on your site – you need an active and interesting social media presence that’s focused and consistent to drive traffic to you as the source. And even that isn’t always enough…

There’s more to online success than just any one thing…there’s no silver bullet, and there never has been.

You may already have a website…
But has it been properly maintained technically and updated frequently with keyword rich content focused on your goals? Is it regularly updated with new keyword focus?

You may already be marking on social media…
But was your last post to tell people to update their clocks? Did it make use of insights on when your audience is most likely to see it? Were you able to place a cost efficient, but effective paid promotion?

You may already have ALL of that…
But is it being used consistently to drive traffic reciprocally between sources? Backed by real world tangible branding? Is the content on those platforms eye catching, action driven…and more importantly…what your audience even wants to see?

And even so…
Do you have the stats and analytics behind those platforms so that you can SEE and understand the metrics in order to pivot and grow towards even more success than where you stand now? You do know where you stand now, right?

Putting these things together into a cohesive working strategy is something that I excel with here at Pickwick! I’m more than happy to put together a plan for growth that’s focused on your business goals — whether you’re just starting out or have a long established business that needs to grow online.

Digital Services Include:


Business Consulting
Marketing Consulting
Web Development
Graphic Design for Print and Web
Database Design
Social Media Marketing
Social Media Consulting
Search Engine Optimization
Copy Writing
Digital Content Strategies
Logo Design
Digital Activity Analysis

    HOW CAN I BE OF SERVICE?

    Why You Still Need a Website

    Posted on by HINSEL

    Let’s say it out loud: social media is dead.
    No, not the way you might think, and it’s not going away anytime (too) soon but you don’t have to be an industry expert to realize that it’s changed from what it was and reached peak saturation across most of the major platforms. And I’m not just talking about this impacting individual users’ experiences, but for business users as well.

    Your average user will complain that the platform – take your pick – is nothing but ads now when they remember seeing more content from their friends and other connections previously.

    While simultaneously business users – especially on Facebook, Instagram, and YouTube – are puzzled at why their marketing dollars aren’t getting the results they once did, regardless of the content they’re creating.

    It’s all pay to play and the users are paying the tax.

    Because of the drop in the quality of user experience, as well as censorship and owner politics, there’s been a rise in new up and coming platforms like Bluesky that promise something new.

    While these new platforms have found a varied measure of success, despite some innovative features, they’ve proven to be little more than echo chambers for users who are accustomed to higher volumes of content to consume.

    Don’t Call It a Comeback, Baby…
    In consideration of these things, and with the ease at which even people without tech savvy can create a basic website it’s no wonder that personal blogs, mini business sites, and digital storefronts have begun to pop up more and more.

    Don’t Delete Your Facebook (yet)
    The instability of social media, along with censorship controls, and unpredictable changes to “pay to be seen” algorithms should be a strong signal for the return to digital presence ownership. Your website is the most powerful online resource you possess.

    A website that you own, that you can control and change, has always been key to online success, and as the landscape of how business is done online continues to change it is vital to establishing yourself as a resource to the audiences you serve.

    In the meantime, a website (no matter how good) isn’t enough by itself, and it never has been! There is no one silver bullet fix-all push button thing to make online success just happen – but the next closest thing is working with PICKWICK.

    I’m here to help!
    You don’t have to struggle with figuring out social media or web design anymore! I am experienced in many industries and systems. Whether you are just starting out and don’t know where to begin, or a long time business owner who doesn’t have the time to handle marketing while running the show, I hope you will get in touch with your ideas so that we can make them happen!